Product Launch Lessons from Sneakers to Electric Vehicles – Braden Ball, Founder of Threaded

After years of launching products for behemoth brands like Amazon, Caterpillar, Tesla, Carbon and Rivian, Braden Ball discovered that design and manufacturing teams experienced similar bottlenecks for collaboration. He’s now the founder of Threaded, a stealth software startup devoted to making version control and communication easier between multiple product development teams.

In this episode, Jon explores Braden's fascinating career journey – from spending nights sleeping in the factory during Tesla’s Model X product launch to 3D printing custom Adidas shoes at Carbon. Braden shares invaluable insights into the importance and acceptance of failure, the collaborative nature of engineering, and the tools redefining tomorrow's product development landscape.